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Online Consumer Motivation and Brand Engagement on Social Media : Instagram Study
Mohammad Elbalawy, Assoc. Prof. Dr. Ä°lkay KARADUMAN
Abstract:
The changes streaming from the customers rapidly changed attention, new ways and techniques
and platforms are coming to the scene of advertisement and marketing, corporation’s and small
companies are pouring big amounts of their advertising or marketing budgets on social media
platforms also, instead of only spending it on television and radio, Facebook and Instagram
take a huge share of the amounts of budgets spent on online and social media advertisements,
companies are currently are researching the reasons and factors that are controlling or affecting
customers attention and customer engagement regarding sales and advertisement.
