• THE SIGNIFICANCE OF E-COMMERCE IN EMERGING MARKETS

Dr. VIKAS VERMA

Abstract:
E-commerce, the buying and selling of goods and services online, has become a transformative force in the global economy. But its impact is perhaps most keenly felt in emerging markets – economies experiencing rapid growth and development. Here, e-commerce is not just a new way to shop; it's a catalyst for economic inclusion, business innovation, and social progress. One of the most significant contributions of e-commerce is its ability to democratize access. In geographically vast or infrastructure-limited regions, traditional brick-and-mortar stores may be scarce or inaccessible. E-commerce bridges this gap, allowing consumers in remote