Oranusi, Ifeanyichukwu N:, Okolo, Victor O:, Ikpo, Kobi P:, Obikeze, Chinedum O:
Abstract:
Training is sine qua non toward enhancing salesforce performance and must receive serious
management attention and commitment. However, this study investigated the influence of
salesforce training on salesforce performance of Innoson Vehicle Manufacturing Company
Nnewi, South-Eastern Nigeria. The specific objectives were first, to determine the influence of
coaching on salesforce performance of Innoson vehicle manufacturing company and second,
to determine the influence of role playing and salesforce performance of the company. The
population of the study comprises