• THE EFFECT OF SOCIAL MEDIA MARKETING PLATFORMS ON DECISION MAKING OF THE SOLO FEMALE TRAVELLING BEHAVIOR UNDER THE MODERATION OF CULTURE

Anahid Akram Alhourani

Abstract:
With the growth of technology, the Internet and social media have become an increasingly significant part of our lives; many people and many solo female travelers benefit from the Internet and social media channels in many ways while traveling; as tourism is one of the most closely related fields to the Internet, tourism businesses and travelers are now using social media platforms and networks to advertise and use tourism products and services