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1
  • “IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR”


Dr. Vikas Arora Dr. Komal P Patel Ms. Fatema Gandhi Mr. VirenVadera

Abstract:
Any digital channels by a business or company to market or promote products and services to consumers are referred to as digital marketing. Different websites, mobile devices, social media, search engines, and similar channels are used in digital marketing. Due to the advances in technology, there is of the internet and the development of Web 2.0, interconnectivity between individuals has risen substantially. The evolution of Web 2.0 as a technological advancement has changed the way organizations interact with consumers, and as a result has caused as hint in digital marketing strategies. Human interactions have changed significantly due to engagement on social networks; the rapid growth of web platforms has facilitated behavioral changes related to activities, habitats and interactions. Consumer behavior changes require organizations tore-strategies their marketing activities in the digital space thus organizations must understand how digital and social media marketing impacts consumers’ purchasing decision processes. Together with these processes, organizations must also be aware of how consumers’ attitudes, values ,and beliefs imp act their digital marketing


1-6
2
  • CAUSAL RELATIONSHIP OF KPI WITH STOCK MARKET RETURNS WITH REFERENCE TO NSE INDIA


G. Eranna, Prof. H. Lajipathi Rai

Abstract:
The present study focused to know the causal relationship of KPIs with the Stock Market returns of Index based stocks. The study considered the secondary data from National stock exchange India and applied the Johensen Co-integration test and Granger Causality Test. The study considered the few KPIs as independent variables and stock returns as dependent variable. The study concluded that it examined the causal relationship between key performance indicator (KPI) ratios and the financial performance of Nifty high market capital companies in India. The findings indicate that certain KPI ratios, namely PE, PBDITA, EPS, ROA, CR, and DER, have a Granger causal relationship with financial performance, while NPM, DPS, and ROE do not. Additionally, the results of the Johansen co-integration test suggest that the KPI ratios and financial performance are integrated with each other. Overall, the study provides valuable insights into the relationship between KPI ratios and the financial performance of Nifty high market capital companies and highlights the importance of considering these ratios in investment decision-making.


7-19
3
  • EXPLORING BLOCKCHAIN INNOVATIONS IN BANKING SERVICES, FINANCIAL SERVICES AND FINTECH SOLUTIONS


Dr. Mohammad Arif

Abstract:
blockchain has become a pivotal tool for optimizing various operations. Companies that invest in blockchain capabilities are poised to gain a competitive edge in the long run. Bitcoin serves as a prominent example of blockchain technology in action. Bitcoin is a decentralized peer-to-peer digital currency, and its transactions are recorded on a blockchain. The banking sector, in particular, is leveraging this technology to enhance products, improve customer services, and boost operational efficiencies. Blockchain technology holds the potential to revolutionize the banking, financial services, and FinTech industries by lowering operational costs, significantly improving the digital customer experience, and enhancing data security. Aim of this paper is to highlights the changes of banking and financial services and fintech solution through application of blockchain technology.


20-35
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  • Indian Journals

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  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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