Dr. Gour Gopal Banik Dr. Neeta Longjam
Abstract:
The handloom sector is important to the socio-economic and cultural landscape of Manipur, providing livelihood opportunities to a large number of artisans, particularly women. However, the sector has encountered many difficulties owing to market disruptions, limited marketing channels, and changing consumer preferences. In recent years, digital technologies and e-commerce platforms have emerged as potential tools for expanding market access and improving the sustainability of traditional industries. This study examines the scale of digital adoption among handloom weavers in Manipur and outlines the main obstacle that hinder the integration of e-commerce within the sector. The uses only secondary data collected from journals, reports and institutional publications. The results indicate that digital technologies provide considerable prospects for enhancing market access and income generation, targeted policy interventions and capacity-building initiatives are necessary to boost digital inclusion among weavers. Fostering digital entrepreneurship, and facilitating e-commerce integration can bolster the long-term viability and competitiveness of Manipur's handloom industry.
