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S.No Particular Pdf Page No.
1

Ela Kumari, Gauhar Fatma

Abstract:
This research paper focuses on the role of branding in marketing. In this paper we have tried to throw light on how the brands have become a style statement in today’s era and what are the factors which are responsible for the success of brand and for the failure of brands.


1-8
2

Prof. K. R .Subramanian, Dr. D. S. Chaubey

Abstract:
Networking is often limited to the exchange of brief pleasantries and visiting cards, fleeting encounters that make little impact.


9-22
3

Roohi Kursheed Khan. S, Dr. Rupa Gunaseelan, V. Gowtham Raaj

Abstract:
The paper studies about the perceptions of teachers working in private schools in the south region of Chennai city in Tamilnadu. Education plays an important role in an individual’s life. Education elevates a person to a higher level.


23-37
4

Prof.R.Nageswar Rao, Vani.H, Dr.S.Vandana

Abstract:
This paper attempts to make an analytical study of theoretical approaches and practical application of financial leverage and earnings per share of SME with data for the period of 2008-2013.


92-104
5

Dr. Atul A. Agwan

Abstract:
India and Germany have a long and traditional relationship in conducting business with each other. Ever since India explored on its path of Industrialization, India and Germany have built up strong business partnership from mid fifties.


105-126
6

  • IMPACT OF EDUCATION ON ENTREPRENEURIAL INTENTION AND MOTIVATION -A COMPARATIVE STUDY BETWEEN MBA AND NON MBA STUDENTS IN BHRATHIAR UNIVERSITY

    DOI:DOI:18.A003.aarf.J14I01.000565

V.Gowtham Raaj, Dr.Rupa Gunaseelan, Roohi Kursheed khan.S

Abstract:
The entrepreneurship development has been growing steadily in India. Referable to the importance of the entrepreneurial sector, it has become one of the national agendas in many countries.


127-142
7

Ankita Aggarwal

Abstract:
If you are not feeling satisfied with your current job then you are among the majority of Americans (52.3%), who are feeling exactly same as you are.


158-166
8

Dr. Musallam Fayez Abu Helu

Abstract:
The importance of decent housing has been well recognized, articulated and elucidated in the literature, yet a great proportion of the urban poor in occupied Palestinian territories especially in East Occupied Jerusalem city still live in substandard and poor houses and in deplorable environments, after being forced or coerced to leave their previous homes.


176-207
9

Dr. Bhosale J. P.

Abstract:
In a developing country the function ofthe regulation of the flow of credit by central bank is of the utmost importance. This isespecially true when economic development is planned.


208-219
10

  • AN EMPIRICAL STUDY ON FACTORS INFLUENCING THE MUTUAL FUND SCHEME SELECTION BY RETAIL INVESTORS WITH SPECIAL REFERENCE TO UTTARAKHAND STATE

    DOI:DOI:18.A003.aarf.J14I01.000571

Dr. Ankur Mittal

Abstract:
Mutual Fund is a retail product designed to target small investors, salaried people andothers who are intimidated by the mysteries of stock market but, nevertheless,like to reap the benefits of stock market investing.


220-247
11

  • AN INVENTORY MODEL FOR DETERIORATING ITEMS WITH STOCK DEPENDENT DEMAND, TIME VARYING HOLDING COST AND SHORTAGES DEPENDENT COMPLETE BACKLOGGING WITH FINITE PLANNING HORIZON

    DOI:DOI:18.A003.aarf.J14I01.000572

Balvinder Singh Sandhu, Arun Kumar Tomer

Abstract:
This paper presents inventory model for perishable items with inventory level dependent demand rate. It is assumed that shortages are allowed and completely backlogged. It is assumed that the deterioration of the item does not begin at the instant of the arrivals in stock.


248-262
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