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1

  • VIRAL MARKETING: AN EMERGING PARADIGM AND AN IN-DEPTH ANALYSIS THROUGH CASE STUDIES


Ammar Hafeez

Abstract:
From Word of Mouth to Word of Mouse, the traditional shackles of marketing seems to be finally broken. The emergence of various social constructs assisted by the ever advancing technology paves way for continuous innovation and thus its ultimate diffusion.


282-298
2

  • DIGILOCKER (DIGITAL LOCKER- AMBITIOUS ASPECT OF DIGITAL INDIA PROGRAMME.)


Mr. Petare Purushottam Arvind, Dr. Mohite Pratapsinh Vitthalrao, Ms. Joshi Mugdha Mukund,

Abstract:
Digital Technologies which include Cloud Computing and Mobile Applications have emerged as catalysts for rapid economic growth and citizen empowerment across the globe. Digital technologies are being increasingly used by us in everyday lives from retail stores to government offices.


299-308
3

  • ADVERTISING CLUTTER AND CONSUMER APATHY


Dr. K. R. Subramanian

Abstract:
The growing Consumer apathy to mindless advertising clutter, and efforts of over enthusiastic producers to position their products by creating a ‗niche‘ in the already crowded space in the Consumer minds, is quite apparent.


309-322
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