• A Study on Consumer Influencing Factors in purchasing dairy products from Organized and Unorganized Sector

Dr.Margani Soma Sekhara

Abstract:
The Consumers play a vital role in the marketing of dairy milk. Several factors influence the consumers in buying the dairy products. Based on the experience, it was realized that there was need for an organized dairy sector. It was felt that a suitable infrastructure must be evolved to help increasing dairy products and its availability. Such institutional support should aim at safeguarding the interest of producers as well as consumers of milk