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1
  • ADOPTION OF MARKETING MIX ELEMENTS IN SOUTH-EASTERN NIGERIA: A NON-PROFIT ORGANIZATION PERSPECTIVE


Nwodo, Sylvanus I:, Okolo, Victor O:, Onah, Sylvester C:, Obikeze, Chinedum O:, Ikpo, Kobi P:,Ogbodo, Igwesi H:

Abstract: The objectives of the study were to ascertain the effect of product on service delivery of nonprofit organization in South-Eastern Nigeria, to examine the effect of price on service delivery of non-profit organization in South-Eastern Nigeria, to examine the effect of place on service delivery of non-profit organizations South-Eastern Nigeria and to ascertain the effect of promotion (advertisement) on service delivery of non-profit organizations in South-Eastern Nigeria. The population of the study comprised all the management staff of Ministry of Commerce and Industry in Enugu State, Bishop Shanahan hospital Nsukka

1-22
2
  • MYTH IN RELATION TO OTHER DISCIPLINES: A STUDY


Dr. Indhu M. Eapen

Abstract: This paper delineates the pervasive presence and influence of myths in various disciplines. One cannot ignore the fact that mythsmove into the Multi-disciplinary domain in order to show its omnipresence.

23-29
3
  • The Migration and Settlement of the Manipuris in Assam


Dr M. Ningamba Singha

Abstract: The history of the migration of the Manipuris from their homeland Manipur and settled at different places in the different periods of time in Assam. Their settlement can be seen in the Barak Valley, the Brahmaputra Valley and the Surma Valley (presently in Bangladesh) of Assam are the zenith of a long process events and circumstances. It is an effort to learn more about the Manipuris' history of settlement and migration in Assam. Their current composite identity is directly linked to their history of settlement. The study employed both primary and secondary sources. The primary sources were gathered through field study in the Manipuri settlement different districts of Assam and its surrounding areas. The Questionnaires were distributed and interviews were conducted with the local and dignitaries. The information, thus, collected were corroborated with the secondary sources collected from numerous published articles and books. Thus, a comprehensive account of the history of the migration and settlement of the Manipuris in Assam was formulated.Thus, in this paper tries to find out the history of the migration and settlement of the Manipuris in Assam.

36-43
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