-
SOCIAL MEDIA AND DEMOCRACY
Dr Pramod Pal Singh
Abstract:
Social media has undeniably transformed the landscape of Indian democracy. It has emerged as a powerful tool for citizens to engage in political discourse, hold leaders accountable, and mobilize for social change. However, its influence is not without its complexities and challenges. One of the most significant impacts of social media on Indian democracy is its ability to amplify voices and empower marginalized communities. Citizens can now bypass traditional media gatekeepers and directly share their concerns, grievances, and opinions with a wider audience. This has led to increased transparency and accountability in governance, as citizens can easily document and disseminate instances of corruption or misuse of power. Furthermore, social media platforms have facilitated the rise of citizen journalism, allowing individuals to report on local issues and hold local officials accountable. Social media has also played a crucial role in mobilizing social movements and fostering collective action. Platforms like Twitter and Facebook have been instrumental in organizing protests, raising awareness about social issues and mobilizing public opinion on various matters. During elections, social media serves as a valuable tool for voter education and engagement, helping to increase voter turnout and awareness. Political parties and candidates actively utilize social media platforms to connect with voters, disseminate their agendas, and mobilize support.