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1

  • A STUDY ON CONSUMER SATISFICATION OF ADVERDISEMENT AND PURCHASE DECISION WITH SPECIAL REFERENCE TO HERO MOTORS IN SALEM CITY


Dr. M. Manivannan

Abstract:
Advertising is virtually everywhere in daily life and its forms and roles are both contested and admired. Some see advertising as both the mirror the maker of culture. Its words and images reflect the present and the past even as they contribute new sounds and symbol that shape the future.


1-13
2

  • LEGAL PERSPECTIVE OF MERGER & ACQUISITIONS FOR INDIAN BANKING INDUSTRY


Kusum

Abstract:
In this era of globalization, where we are breathing the quintessence of free trade, the contribution of banks as an industry is significant. Indian Market, globally recognized for its rapidly emerging and far reaching technology, is aptly described as the 'home of growth' for its contribution and advancement in diversified field.


14-28
3

  • CORPORATE GOVERNANCE- A CONCEPTUAL FRAMEWORK


Savita Chauhan

Abstract:
This paper introduces the special issue on corporate governance co-sponsored by the review of financial studies and the national bureau of economic research reviews and comments on the state of corporate governance research.


29-34
4

  • ASPECTS AND PROSPECTS OF TIFFIN SERVICES: A CASE STUDY


Dr. Reeta Arora,Dr. Asha Chawla,Ms. Pooja Gulati

Abstract:
Ever since the mid-twentieth century consumers have faced major changes in their lifestyles and consumption habits due to different cultural, social, economic and technical influences, the increasing mobility of the population and innovative products and services.


35-49
5

  • IMPACT OF FEAR APPEAL IN ADVERTISEMENT ON CONSUMER BUYING DECISION


Dharmesh Motwani,Khushbu Agarwal,Dr. Devendra Shrimali

Abstract:
Fear appeals are commonly used in many types of marketing communications, e.g., the marketing of products, services, social causes, and ideas. Also, they are frequently used to get people to help themselves, and generally are effective in increasing ad interest, involvement, recall, and persuasiveness.


50-58
6

  • EFFECT OF EXPERTISE AND INDEPENDENCE OF AUDITORS ON AUDIT QUALITY: AN EMPIRICAL EVIDENCE


Dr. Imran Ahmad Khan

Abstract:
This study aims to test the competency and independency of the Auditor on the Quality of Audit. The results of calculations using SPSS, showed that R2 of 0.499 illustrates that the quality of the audit can be explained by the dependent variables amounted to 49.9%


59-70
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