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1

  • FINTECH IN FINANCIAL SERVICES: AN OVERVIEW


Rohini Nitin Misal

Abstract:
India, the second-largest Internet-using nation, is quickly adjusting to this financial technology environment. FinTech, as it is more often known, is a term used to describe emerging technology that aims to enhance and automate the provision of financial services. Insurance, loans, accounting services, real estate values, wealth management, investments, and other financial markets have all seen a qualitative transformation thanks to financial technology. Every day, banks encounter a flurry of innovative concepts and technological advancements that can enhance client satisfaction


1-7
2

  • Students Knowledge of Healthy Food and Their Actual Eating Habits: A Case Study of Educational Institutions of Punjab and Haryana.


Dr Harvandna Sehajpreet Kaur

Abstract:
A nation’s youth is considered its strength, but this is only possible if they have a healthy lifestyle. A very important aspect of a healthy lifestyle is a healthy and nutritious diet. The present study focusses on whether the students at schools and colleges have knowledge of healthy food choices they have and whether they are actually following these habits or not. This paper studies the habits of various students from schools and colleges and also what they consider a healthy diet. This study is based on primary data collected from students between age group 12 to 17 years through an online questionnaire and the results are being shared in the concluding paragraphs.


1-7
3

  • A THOROUGH ANALYSIS OF SOCIAL MEDIA'S EFFECTS ON CONSUMER BEHAVIOUR IN ONLINE COMMERCE IS PRESENTED IN SOCIAL MEDIA'S POWER PLAY


Deepika1, Dr. Mukesh Kumar Verma2

Abstract:
Online sales drive a sizable portion of the current, thriving industry of web-based businesses' revenue. The Internet business sector's dangerous ascent fundamentally affects the market. The development of online business is entirely dependent on customer responses and purchasing tendencies. Less center-level business, rigorous estimating, and doorstep delivery are the keys to progress. Numerous studies show that this industry has outperformed conventional marketing strategies by influencing consumers' purchasing decisions, which has dramatically increased demand in this industry.


18-26
4

  • FINANCIAL LITERACY AMONG TEENAGERS IN A DEVELOPING COUNTRY-WITH REFERENCE TO HIGH SCHOOL STUDENTS OF NORTH INDIA


Dr Harvandna Sehajpreet Kaur Deepanshi

Abstract:
All the countries of the world have become increasingly concerned about the level of financial literacy of their citizens. The issue of financial literacy is a contemporary issue in a developing world, and there is a need to research this field, so that the citizens are aware of the topic. This study was initiated to survey the level of basic financial literacy among high school students in north India. The data was collected through an online questionnaire via google forms. This study is based on the primary data collected from the students of age group 11 to 19 from various high schools. And the results are being shared in the concluding paragraphs. The study concludes that the level of financial literacy is not very good in high school students.


27-39
5

  • THE INFLUENCE OF DIGITAL MARKETING ON INDIAN CONSUMERS


RITU SAINI

Abstract:
Putting your marketing efforts online means using digital marketing. The term "digital marketing" refers to any promotional effort that takes place entirely online. Consumers have gradually begun paying greater attention to digital advertisements. There are numerous varieties of digital connection, including SEO, affiliate marketing, content marketing, and so on. While digital platforms don't outright sell products, they do interest customers in solving problems and urge them to take some kind of action. The impact of digital marketing strategies on consumers' decisions to purchase electronic goods is the focus of this article. This research mostly consists of describing phenomena. Two-hundred participants were chosen via judgment sampling for the research. The research concluded that five digital marketing construct have a substantial impact on consumers' purchasing decisions.


40-54
6

  • Influence of COVID-19: Social Media and Consumer Buying Decision


Dr. Rajender Kumar

Abstract:
\\r\\n2020 will be remembered, due to the COVID-19 which has affected our lives in all areas. The coronavirus blocking and social distancing guidelines have upset consumer’s routine in purchasing decisions and the country\\\'s Indian economy. Precautionary measures such as social distancing, face masks, sanitation, etc. have changed people\\\'s lives. Consumers are wisdom to create and discover new things. Therefore, it is required to know the influence of SMM on the purchasing pattern of consumers after pandemic. The motive of paper is to found the impact of Corona on decisions of consumers about purchasing pattern and which one the best social media platform for buying online. Primary and secondary data were used for the research methodology and to achieve the objective of the work. Research results indicate that Facebook in SMM are one of the effective tool that impacting the consumers decision. This paper will help the companies to create better strategies to deliver greater customer satisfaction and win the competition. \\r\\n


62-72
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