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Consumer Perception Towards Adoption of Electric Vehicles – An Exploratory Study on the City of Amritsar
Dr. Meghna Aggarwal Tushar Batra
Abstract:
A new technology is always perceived to be better than existing technologies in the market. New technology offers relative advantages and makes significant impact on adoption of green technology. The current study uncovers the dimensions of choices of electric vehicles and its perception in the perspective of consumers. The analysed data is collected using the quantitative analysis method with questionnaire survey as an instrument from 107 respondents residing in Amritsar city. Most of respondents have driving skills and most of them either hold a valid driving license and others have applied for. The paper offers insights about the knowledge and opinions of consumers on selection of electric vehicle brand. Taking into account the findings the extracted dimensions of consumer perception are Design, Environment Friendly and Safety. These dimensions are engaged with price of vehicle, Durability, elegance, design, energy efficiency, accident safety, maintenance cost, segment and driving range respectively to document how it impacts the perception of consumers. Consumers are analytical towards initial pricing of the vehicle. The study shows consumers prefers most affordable model as their first choice and prefer hatchbacks over SUVs.
