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Page No. |
| 1 |
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THE IMPACT OF GREEN MARKETING ON CONSUMER BEHAVIOR IN THE GLOBAL MARKET:
Anand vijayjha
Abstract:
In today's world, where environmental issues are at the forefront of societal consciousness, businesses and consumers alike are seeking ways to reduce their impact on the planet. Green marketing has emerged as a popular strategy for companies looking to appeal to environmentally conscious consumers while also differentiating themselves in the global market. This approach involves promoting products or services that have positive environmental benefits or implementing sustainable business practices. One significant impact of green marketing on consumer behavior is increased awareness and demand for eco-friendly products. As more companies adopt green marketing strategies, consumers become more informed about sustainability issues and the importance of making environmentally responsible purchasing decisions. This heightened awareness prompts changes in consumer behavior, leading them to seek out and choose products that align with their values. Additionally, green marketing can influence consumer loyalty. When a company demonstrates a commitment to sustainability through its marketing efforts and actions, it can build trust with customers who share similar environmental values. This paper explores the significant impact of green marketing a strategy that promotes environmentally friendly products and practices on consumer behavior within the increasingly interconnected global market. Through a comprehensive analysis, we examine how consumers’ awareness of environmental issues and their growing preference for sustainable alternatives influence purchasing decisions across diverse demographics. By highlighting key trends and psychological factors, this study aims to shed light on the ways in which green marketing not only shapes consumer preferences but also drives businesses to adopt more sustainable practices.
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1-10 |
| 2 |
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Importance of Currency Exchange and Inflation Rates for healthy international business environment
Manisha Kumari
Abstract:
Inflation is a critical economic phenomenon characterized by the sustained increase in the general price level of goods and services over time in any country or economy. This research paper study explores the meaning, importance, causes and impact of inflation within contemporary economies in India. The study examines how inflation affects various stakeholders, including consumers, businesses, and policymakers. Moreover, the impact of inflation is exacerbated by global interconnectedness, where supply chain disruptions and geopolitical tensions can lead to inflationary pressures across borders. It informs monetary policy decisions, influences investment strategies, and shapes consumer behavior. This research underscores the importance of adaptive fiscal and monetary policies in mitigating adverse effects and fostering economic resilience. High inflation can erode savings and diminish purchasing power, leading to social and economic disparities. Conversely, moderate inflation is often associated with economic growth and can incentivize spending and investment. The research delineates the theoretical foundations of inflation, including demand-pull and cost-push dynamics, and highlights its implications for economic stability, purchasing power, and overall growth. The study examines how inflation affects various stakeholders, including consumers, businesses, and policymakers. Moreover, the impact of inflation is exacerbated by global interconnectedness, where supply chain disruptions and geopolitical tensions can lead to inflationary pressures across borders. It is crucial and predominate role and impact of inflation on Indian Gross domestic product (GDP). It is changes of monetary income of any business enterprises or organization due to change in inflation whether high or low rate of inflationary situations in our country India. It is conclude that inflation is negative and positive impact of economy of nation because high inflation is bad impact of economy and low inflation is also negative impact of an economy so moderate inflation could be maintain in all situation in country by Government.
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11-16 |
| 3 |
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“Viksit Bharat @2047: Aspiration and challenges “
BABY RESHMI SHANKAR
Abstract:
Viksit Bharat @2047: Challenges and Opportunities," offers a comprehensive exploration of India's aspirations and challenges on its journey to becoming a developed nation by 2047. Each chapter delves into a specific domain, such as agriculture, education, healthcare, infrastructure, and governance, presenting a detailed analysis of the current state, existing issues, and potential solutions.
In the realm of Economic Growth, the focus is on achieving high GDP growth, enhancing per capita income, and promoting entrepreneurship. The agriculture sector aims for technological adoption, efficient irrigation, and sustainable practices to boost productivity and sustainability.
Education highlights the need for quality improvement, digital education, and vocational training to align with market needs. In Healthcare, the emphasis is on expanding coverage, telemedicine, preventive healthcare, and modernizing infrastructure.
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17-24 |
| 4 |
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THE IMPACT OF GLOBALIZATION ON SUPPLY CHAIN MANAGEMENT IN INTERNATIONAL BUSINESS:
Sunil Kumar Saurabh
Abstract:
Globalization has greatly influenced the landscape of business, shaping new patterns and trends in the global marketplace. One aspect that has been significantly impacted by this phenomenon is supply chain management in international business. The ever-increasing interconnectedness of economies, technological advancements, and emerging markets has brought about both challenges and opportunities for businesses operating globally. As a result, organizations have had to adapt their supply chain strategies to remain competitive and meet the demands of a rapidly changing environment. One major impact of globalization on supply chain management is the need for companies to engage with suppliers from different countries. This has led to an increase in complexity as businesses must navigate through various cultural differences, regulatory frameworks, and logistical challenges when sourcing materials or products from overseas suppliers. Additionally, globalization has increased competition among suppliers worldwide as businesses now have access to a wider range of options. Another significant effect of globalization on supply chain management is the increasing focus on efficiency and cost-effectiveness. With global competition intensifying, organizations are continually seeking ways to streamline their operations and reduce costs while maintaining quality standards. To achieve this goal, companies often implement lean practices such as just-in-time inventory management or outsourcing certain aspects of their supply chain processes.
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25-34 |
| 5 |
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IMPACT OF ARTIFICIAL INTELLIGENCE ON LEADERSHIP IN A DIGITAL ENVIRONMENT:
Ratnesh Kumar Rattan
Abstract:
Artificial intelligence (AI) has become a powerful force in today's digital age, transforming the way businesses operate and changing the landscape of many industries. As technology continues to advance at an unprecedented rate, leaders are faced with new challenges and opportunities in managing their organizations. In this paper, we will explore the impact of AI on leadership in a digital environment. One key aspect of AI that is reshaping traditional leadership practices is automation. With the help of machine learning algorithms and natural language processing, tasks that were once done by humans can now be automated with higher efficiency and accuracy. This shift not only changes the skillset required for leaders but also presents them with ethical dilemmas related to job displacement and employee well-being. Moreover, AI technologies such as chatbots and virtual assistants are redefining communication channels within organizations. Leaders must adapt to these new forms of communication while still maintaining personal connections with their teams. This requires a different set of communication skills than what was traditionally needed for face-to-face interactions. Another significant impact of AI on leadership is data-driven decision making. With access to vast amounts of data from various sources, leaders can make more informed decisions based on trends and patterns rather than relying solely on intuition or experience.
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35-44 |
| 6 |
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Identification of major operational risks in digital banking of public and private sector banks in Haryana
Ramender Kour*, Dr. Nayanpreet Kaur
Abstract:
In the twenty-first century, everything becomes digitised. When the global epidemic of COVID-19 struck, almost everything was put under lockdown. As a result, banks have begun to employ technology by giving a full bank on our smartphones, transforming traditional banking into digital banking. The banking business has developed as a result of competition, lifestyle changes, and technological advancements. Banks are currently seeking to employ digitisation to give their clients with higher-quality services. Operational risk has a significant impact on how banks operate. As organisations grow in complexity and size, their operations become more risky. Poor operational performance prevents banks from achieving high profitability ratios. By selecting 10 banks (5 public and 5 private) to analyse the internal and external factors contributing to operational risk. The questionnaire had 20 items, and the Cronbach\'s alpha was 0.980, indicating great reliability. Factors and T tests, ANOVA were used to analyse various types of operational risks in the banking business .The findings of the study showed operational vulnerabilities in digital banking highlights concerns about cybersecurity, technological obsolescence, and procedural inadequacies.\r\n
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45-56 |
| 7 |
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IMPACT OF GOVERNMENT POLICIES AND REGULATIONS ON INTERNATIONAL M-COMMERCE EXPANSION STRATEGIES:
MD. IBRAR ALAM
Abstract:
\r\nMobile commerce (M-commerce) has emerged as a powerful force in the global business landscape, and its growth potential is expected to continue expanding in the coming years. However, for international companies to fully leverage this trend, it is crucial for them to develop effective expansion strategies that take into account various government policies and regulations. The impact of government policies on M-commerce cannot be underestimated. From taxation laws and data protection regulations to trade agreements and intellectual property rights, governments around the world play a significant role in shaping the operating environment for mobile commerce businesses. As such, any company looking to expand globally through M-commerce must carefully evaluate the specific regulations and policies in each target market. Similarly, regulatory frameworks also have a major impact on international M-commerce expansion strategies. Governments often impose strict guidelines on cross-border transactions involving financial services or personal information. These rules can significantly affect a company\'s ability to conduct e-commerce activities across borders and hinder their growth potential if not properly managed. Despite these challenges, governments can also present opportunities for M-commerce businesses seeking expansion beyond national borders. For instance, many countries offer incentives such as tax breaks or reduced tariffs on imported goods from certain industries including those involved in M-commerce thereby promoting global trade.\r\n
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57-69 |
