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1

Lalmuanpuii Varte Laldinliana

Abstract:
In today’s multifaceted media environment, consumers encountered a multitude of information sources that shape their purchasing decisions. This study examines the comparative efficacy of traditional versus social media platforms in facilitating product and seller discovery. Focusing on the information search stage of the consumer decision making process, the sample was drawn from 384 individuals, aged between 13 to 40 years from Aizawl, Mizoram. By employing descriptive statistics analysis and paired sample t-tests, the study found that social media – particularly seller-managed accounts – are perceived as more effective than traditional media in enabling product exploration and seller identification. This paper contributes to the dynamic consumer behaviour with respect to the information search phase by highlighting the shifting prominence of media platforms in the digital era.


1-11
2

Dr. Anand Kumar, Mr. Sandeep Singh and Mr. Nikhil Verma

Abstract:
The integration of Digital Twin (DT) technology into Cyber-Physical Systems (CPS) has revolutionized system design, monitoring, and optimization. CPS, characterized by the seamless interaction of physical and computational processes, faces challenges in real-time management due to the dynamic nature of environments, high system variability, and vast data generation. Digital Twins, as virtual replicas of physical systems, address these challenges by providing real-time data integration, enabling advanced simulation, predictive maintenance, and decision optimization.This comprehensive review examines the bridge the physical and digital worlds CPS across various industries, including manufacturing, healthcare, energy, and smart cities. It explores the technical architecture, components, and benefits of DTs, emphasizing their impact on real- time monitoring, fault detection, energy efficiency, and operational cost reduction. Descriptive statistical analysis highlights the consistent performance of DTs, with average system uptime exceeding 8,300 hours annually, fault detection rates surpassing 92%, and average energy savings and cost reductions of 11.8% and 15.8%, respectively. However, challenges such as data privacy, scalability, and interoperability persist, limiting full-scale adoption.Emerging trends like AI integration, machine learning, and edge computing are expected to enhance DT functionality and expand their applications. This paper identifies future research opportunities, including addressing privacy concerns, improving scalability, and exploring new domains for DT application. By bridging gaps in current implementations, Digital Twins hold transformative potential for optimizing CPS performance, ensuring reliability, and driving innovation across interconnected systems.


12-29
3

Dr.Sonia Rani, Nitya Prakash Singh

Abstract:
Digital transformation has become an essential component of modern business strategy, particularly in the context of the global digital economy. Small and Medium Enterprises (SMEs) play a vital role in economic development, employment generation, and innovation in emerging economies. However, despite the potential benefits of digital technologies, many SMEs struggle to adopt and integrate advanced technological systems due to financial, organizational, and institutional constraints. The present study examines the level of digital transformation readiness among SMEs and identifies the major challenges affecting technology adoption. A structured survey of 50 SMEs located in the Agra region of India was conducted to evaluate digital readiness, technology adoption patterns, and barriers faced by enterprises. The findings reveal that while basic digital tools such as digital payments and social media marketing are widely adopted, the adoption of advanced technologies such as data analytics and artificial intelligence remains limited. The study identifies high implementation costs, lack of digital skills, and infrastructure limitations as the primary barriers to digital transformation. The research contributes to the literature by presenting empirical insights into SME digital readiness in emerging economies and offers policy recommendations for improving digital adoption among SMEs.


30-38
4
  • Role of quality dimension and accreditation in healthcare management in private sector hospitals in UP with reference to patient safety and infection control

  • DOI:DOI:18.A003.aarf.J14I01.010606

SUPRABHA DUBEY DR SUDESH SRIVASTAVA

Abstract:
When it comes to healthcare administration, maintaining quality standards is essential for patient safety and infection control, especially in private sector institutions. With a concentration on private hospitals in the Indian state of Uttar Pradesh (UP), this research examines how quality aspects and certification could improve healthcare management practices. The study makes use of a mixed-method strategy, combining quantitative and qualitative analysis. In order to gather quantitative data, questionnaires were sent out to patients, administrators, and healthcare workers at certain private hospitals in UP. Interviews and focus groups with important people in healthcare administration and quality assurance are used to collect qualitative data. The research delves into the relationship between patient safety and infection control measures and quality aspects including infrastructure, process, result, and patient experience. It also looks at how certification systems, such NABH accreditation, affect these quality characteristics to improve. First results point to a favourable correlation between private hospitals' adherence to quality dimensions and enhanced infection control and patient safety. As a result, certification becomes an essential component in promoting responsibility, driving quality improvement programmes, and guaranteeing conformity with standards. Policymakers, hospital managers, and healthcare practitioners may all benefit from the study's findings, which provide ideas for improving healthcare management practices with a focus on infection control and patient safety. This study seeks to promote healthcare delivery in private sector hospitals in Uttar Pradesh and abroad by highlighting the significance of quality aspects and certification.


39-50
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  • Rashtriya Research Institute
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