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1

  • A STUDY ON THE EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL


Manashi Medhi

Abstract:
Today‟s techno savvy world extensively uses social media to interact with one another and build relationships. Even the companies can connect to their consumers directly through social channels


1-9
2

  • THE VARIOUS FACTORS INFLUENCING THE ATTRACTION OF FOREIGN TOURISTS: A CASE OF HO CHI MINH CITY


Tran Phi Hoang

Abstract:
The main objective of this paper was to conduct and to analyze the factors affecting the attraction of foreign tourists to Ho Chi Minh city (HCM) destination.


10-24
3

  • ANALYZING FACTORS AFFECTING THE PUBLIC SERVICE QUALITY OF BINH DUONG TAXATION DEPARTMENT FOR FOREIGN DIRECT INVESTMENT ENTERPRISES


Tran Manh Ha and Phan Thanh Tam

Abstract:
This paper conducted during the period from 3/2013 until 9/2015. The research results showed that there were 600 FDI enterprises belonged to Binh Duong province. In addition, 600 FDI enterprises interviewed and answered nearly 27 questions.


25-38
4

  • THE LEVEL OF FINANCIAL LITERACY OF URBAN HOUSEHOLDS IN COIMBATORE CITY


Dr. Bindhu. P.K

Abstract:
In Indian economy, the household sector contributes the lion’s share of the total savings. The role of domestic saving and domestic investment in promoting economic growth has received considerable attention in India and also in many countries around the world.


39-47
5

  • “A STUDY ON THE FACTORS INFLUENCING THE ADOPTION OF INTERNET BANKING WITH REFERENCE TO SELECT COMMERCIAL BANKS IN SAURASHTRA REGION”


Mr. Gaurang Trivedi, Dr. Richard Remedios

Abstract:
Customers have started perceiving the services of bank through internet as a prime attractive feature than any other prime product features of the bank. Customers have started evaluating the banks based on the convenience and comforts it provides to them.


48-63
6

  • STUDY OF SOURCES AND IMPACTS OF OCCUPATIONAL STRESS AMONG THE TEACHERS OF SELF-FINANCED COLLEGES IN SURAT CITY


Dr. Ashish K. Desai

Abstract:
In 20th century, teaching is considered as a gracious and rarely reported as a stressful profession. But in 21st century, teachers have been found in occupational stress. Keeping this view, this research study has been carried out d to find out the Sources and analyze the Impacts of Occupational Stress among Teachers of Self-Financed Colleges in Surat City.


64-73
7

  • A STUDY ON RURAL CONSUMERS BUYING BEHAVIOUR OF GREEN PRODUCTS IN SELECTED VILLAGES OF CUDDALORE DISTRICT, TAMIL NADU


Dr. A. SIVANANDAM

Abstract:
Modern consumers are changing their attitude to purchase eco friendly products or green products. This study makes an attempt to analyses the factors influencing consumers to purchase green products and also the difficulties faced by them to purchase the green product. For this study, two hundred samples were drawn and statistical tools like percentage analysis; weighted ranking method, chi- square test and ANOVA were used for analysis and interpret the data. Major findings of the study reveals that, even though there are few difficulties like high price, non availability etc., majority of the respondents desire to purchase the product which do not harm their health and also protect the environment.


74-86
8

  • RETAILING IN INDIA-FUTURE PERSPECTIVE


Dr Indrasan Prasad

Abstract:
Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain


87-96
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  • Rashtriya Research Institute
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