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1

  • GENDER EQUALITY IN THE INVESTMENT BEHAVIOR OF IT EMPLOYEES IN COIMBATORE CITY


Mrs. P. Sasirekha, Dr. U. Jerinabi

Abstract:
Gender differences in investment decisions are apposite and substantial.


1-10
2

  • GUIDELINE FOR RESCUE OPERATION INHUMAN-MADE DISASTER MANAGEMENT IN NIGERIA


Abubakar Umar Gabarin

Abstract:
The purpose of this study is in Nigeria where the incident of communal crisis, politicks, violence of extremist groups


11-29
3

  • IMPACT OF DEMOGRAPHICAL VARIABLES ON THE PERCEIVED EFFECTIVENESS OF SOCIAL LEARNING


K. Chellamma, Dr. L. Vijayashree,

Abstract:
As result of the massive adoption of the internet, the way in which people communicate has changed drastically.


30-35
4

  • A CONCEPTUAL FRAMEWORK ON REVIEW OF QUALITY OF E-BANKING SERVICES TOWARDS SENIOR CITIZEN’S BUYING BEHAVIOUR.


Dr. N. Sulaiman, Prof. Lakshman K

Abstract:
E- Banking plays a significant role towards today’s banking transactions. Senior Citizens are an asset to our society.


36-48
5

  • A COMPARISON OF BRICS COUNTRIES AGRICULTURAL TRADE PERFORMANCE UNDER WTO PROVISION


GovindaSwamyB K, Devendra G O, Basavanagowda T

Abstract:
The term BRIC comes from Brazil, Russia, India & China. This club has potential to overtake and change the world market and economy which is dominated by developed countries with continuous increase in economy of countries.


49-57
6

  • GENDER EQUALITY IN THE INVESTMENT BEHAVIOUR OF IT EMPLOYEES IN COIMBATORE CITY


Dr. P. Sasirekha, Dr.U. Jerinabi

Abstract:
Gender differences in investment decisions are apposite and substantial. Several studies have found that women tend to be financially safer than men and likely to have secure investment.


58- 67
7

  • A PRAGMATIC ANALYSIS OF MARKETING STARTEGIES OF HOTEL INDUSTRY IN RAJASTHAN


Dr. B. S. Sharma1 and Mr. Raj Kumar Sharma2

Abstract:
The objective of this research is to explore marketing practices in the hospitality industry in terms of product offering, pricing, and promotion along with the relationship of customer's satisfaction with such practices.


68-81
8

  • CROSS CULTURAL GENETICS: A STUDY OF BHARATI MUKHERJEE'S THE TIGER'S DAUGHTER


Dr. Anita Wanjari

Abstract:
Post-Independence era has witnessed the development of various perspectives regarding Commonwealth literature in India. In this context, the contribution of women takes a special position. The domain of women writing has experienced sparks of novel thinking and futuristic genetics of the women writing. The Indian women writers in English have purveyed in-depth details


82-90
9

  • Role of Reforms in Agricultural Marketing through Agricultural Value Chains in India


T.G.Uma

Abstract:
Agricultural marketing in India has long been hindered by inefficiencies and a lack of integration along the value chain. Recent reforms aimed at enhancing agricultural marketing systems have focused on creating more efficient value chains that benefit farmers, consumers, and the broader economy. This paper explores the role of these reforms in facilitating better market access, improving price realization for farmers, and enhancing overall productivity. Key initiatives such as the Agricultural Produce Market Committee (APMC) reforms, the introduction of e-NAM (National Agricultural Market), and the promotion of Farmer Producer Organizations (FPOs) are critically examined. The findings suggest that these reforms not only streamline the marketing process but also empower farmers, foster innovation, and promote sustainable agricultural practices. By integrating technology and reducing market barriers, these initiatives can transform the agricultural landscape in India, making it more resilient and competitive. The present article introspects into the agricultural marketing in the lens of agricultural value chain.


91-108
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