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1
  • EMPLOYER BRANDING WITH SOCIAL MEDIA – BIBLIOMETRIC ANALYSIS


Dr. Neena Nanda,Dr. Gordhan Saini

Abstract:
The aim of this paper is to examine the prevailing literature associated to the emerging field of employer branding, with a view to adding awareness from the perspective of the increasing research in this area.


1-30
2
  • CULTURAL TOURISM AS A STRATEGY TO ATTRACT CHINESE TOURISTS TO MEXICO


Rubén Molina Martínez, Melissa Ochoa Galván

Abstract:
The rapid expansion and facilities that the Chinese government has granted to its inhabitants to travel abroad has brought benefits to the economies of the countries where these tourists travel.


31-46
3
  • A STUDY ON CONSUMER SATISFACTION AND PREFERENCE OF COLOR TV BRANDS IN CHENNAI CITY


Dr. S. Rabiyathul Basariya, Dr, Ramyar Rzgar Ahmed

Abstract:
Manufacturers of LCD-TV tend to focus on technology with little consideration for customer needs.


47-60
4
  • Challenges and Opportunities in Rural Entrepreneurship in India


Dr. Kishor Ghormade

Abstract:
Rural entrepreneurship has an important role to play in the development of Indian economy. Taking into account the statistic that nearly 70 % of the Indian population calls rural India it’s home, passable funding and support can provide a thriving entrepreneur atmosphere in these communities. People knows that rural India as compared to the mainstream population is economically poor, younger, more isolated


61-68
5
  • A study on challenges and prospects of IFRS in India


Dr. Rajni Devi

Abstract:
As a wave of globalization is sweeping the world, organizations across the global cannot remain unaffected. In Indian business firms are presenting financial statements in different format as per requirements of countries. It will become cumber some to make different format


69-73
6
  • GST in India: Issues and Challenges


Dr Sandhya Joshi

Abstract:
The introduction of the Goods and Services Tax is going to be a very noteworthy step in the field of indirect tax reforms in India. By merging a large number of Central and a State tax into a single tax, GST is expected to ease double taxation and make taxation overall easy for the industries. Even for the customers there will be overall reduction of tax burden. Due to GST Indian products will become more competitive in the domestic and international markets. Because of its transparency character, it will be easier to administer. In this paper an attempt has been made to know the impact of GST in India and issues and challenges faced to implement GST.


74-80
7
  • Study Household Savings Behaviour among Urban Population


Ramlal Mansaram Gahane

Abstract:
The economy of developing countries entirely depends on the level of growth in the primary and allied sectors which is predominant in rural areas. Hence development of developing countries purely depends on the development of rural economy. But most of the rural areas in developing countries like India lack basic necessities like housing, proper health services, basic education and other infrastructural facilities


81-86
8
  • Financial Analysis of BHEL:An Insight


Dr.Abha Bansal

Abstract:
Bharat Heavy Electricals Limited (BHEL) is an Indian government owned engineering and manufacturing enterprise based in New Delhi, India. It is under the ownership of Ministry of Heavy Industries, Government of India. Established in 1956, BHEL is India's largest power generation equipment manufacturer. With a view to analyse the financial aspects of BHEL, this study is undertaken. The sole purpose of conducting this study is to reveal the insights for the present and potential investors.


87-104
9
  • COMMUNITY BASED TOURISM INITIATIVES IN HIMACHAL PRADESH


Anil Kumar and Dr. Suresh Kumar

Abstract:
Apple orchards, terraced terraces, snow-capped high Himalayan mountain ranges, snow-fed lakes, and rushing rivers are just some of the natural beauties that can be found in Himachal Pradesh. Other natural wonders include the state's name, which literally translates to "higher place." The state of Himachal Pradesh is endowed with an abundance of natural beauty that varies from the huge areas of high altitude desert in the Trans-Himalayas to the deep green deodar forests that can be found across the state. As a result of this, the state is an incredible location to spend a holiday. Traveling to the state is recommended for a variety of important and worthwhile reasons. The state is home to a populace that has a deep-seated faith in the philosophy of "Atithi Devo Bhava," which may be loosely translated as "the Guest is a God," and it provides a travel and stay experience that will be remembered for a very long time. In addition to this, there is cuisine that is good for the body, music that may take the spirit to a higher plane, and expansive views that look like they were taken from a dream world. In the year 2013, the state of Himachal Pradesh developed the Sustainable Tourism Development Policy with the objectives of utilising sustainable tourism as a means to provide better employment and greater business opportunities for locals, to contribute to the protection of the state's one-of-a-kind natural and cultural heritage, and to ensure the long-term prosperity and high quality of life of future generations of citizens of Himachal Pradesh. These objectives were established with the intention of utilising sustainable tourism as a means to provide better employment and greater business opportunities for local.


105-117
10
  • REDIFINING PEGAGOGICAL APPROACH IN HIGHER EUDCATION THROUGH BLENDED LEARNING


Dr.Eshwarappa.M

Abstract:
After the incident of the Covid-19 pandemic since December 2019, HEIs have experienced a switch over from traditional class-room learning approach and digital class-room learning approach towards Blended learning (BL). The blended learning approach includes off-line and online approaches, as an enhancement of face-to-face teaching methods, which result in the transformation of teaching and learning from a faculty member-centred model to a learner-cantered model through faculty member empowerment with ICT integration in all aspects of teaching and learning.


118-135
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