Dr Ruchi Sharma Dr Monica Aggarwal
Abstract:
In today's industry, green marketing has taken on new meaning. Green represents purity via quality, fair pricing, and trustworthiness in business relationships. Green marketing focuses on selling eco-friendly items to clients in order to meet their requirements and desires. It employs new product modification techniques, dynamic product processes, sustainability, and diverse advertising methods, among other things. Green marketing's objective is to do business while also safeguarding the environment. Customers nowadays must be socially responsible by consciously striving for environmental conservation. Modern developments in business have generated global pressure on employers to be environmentally responsible. Many firms are now aiming to manufacture consumer and industrial goods that are less harmful to the environment. Every firm ultimately transitions to green in order to benefit from the early mover benefits provided by regulatory authorities. Green marketing ensures long-term profitability and sustainability. It has several benefits, including lower costs, more access to new markets with a competitive edge, increased staff morale for being a part of the environmental cause, and satisfied customers with health products and services. The data for this article were gathered from secondary sources such as text books, journal publications, firm reports, and websites.
