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FACTORS AFFECTING CONSUMER BUYING BEHAVIOR; THE CASE STUDY OF AFGHANISTAN’S ENERGY DRINK INDUSTRY.
Hassibullah AMIN, Doç. Dr. Özgül Uyan
Abstract:
Consumer purchase behavior also known as consumer buying behavior is among key
concept in customer relationship management (CRM) and in marketing as a whole concept.
consumer behavior can be defined as the activities which are directly associated to the
attainment and use of products and services in exchange for the economic value for individual,
and the decision-making processes that lead to these activities. Scientists and researchers have
long studied the factors that influence this underlying topic.
Among plenty of factors and methods to study this term, the social, personal,
psychological, economic and marketing strategy
