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1

  • GROWING IMPORTANCE OF RURAL MARKETING


Dr. S. G. Patil

Abstract:
The rural market of India started showing its potential in the 1960s. The 1970s and 1980s witnessed its steady development. There are clear indications that the 21st century is going to see its full blooming. A country side refers to rural areas that are open. The term ‘rural marketing’ used to be an umbrella term for the people who dealt with rural people in one way or other. The term got separate meaning and importance


1-6
2

  • WORK LIFE BALANCE AND EMPLOYEE COMMITMENT: PERCEPTIONS OF BANKING EMPLOYEES


Dhruba Lal Pandey

Abstract:
The study examines the connection between work-life balance and employee commitment within the context of the banking sector in Nepal. It studies the scenario of work life balance among the Nepalese bankers, measures the perception of bankers towards employee commitment and tries to explore the connection between work-life balance and employee commitment. The variables selected to hold out the study was


7-18
3

  • अनुषंगी लाभों का आलोचनात्मक अध्ययन (काशी हिन्दू विश्वविद्यालय के सन्दर्भ में)


अंकित कुमार

Abstract:
अनुषंगी लाभों का आलोचनात्मक अध्ययन (काशी हिन्दू विश्वविद्यालय के सन्दर्भ में)


19-29
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