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  • FACTORS AFFECTING CONSUMER BUYING BEHAVIOR; THE CASE STUDY OF AFGHANISTAN’S ENERGY DRINK INDUSTRY.


Hassibullah AMIN, Doç. Dr. Özgül Uyan

Abstract:
Consumer purchase behavior also known as consumer buying behavior is among key concept in customer relationship management (CRM) and in marketing as a whole concept. consumer behavior can be defined as the activities which are directly associated to the attainment and use of products and services in exchange for the economic value for individual, and the decision-making processes that lead to these activities. Scientists and researchers have long studied the factors that influence this underlying topic. Among plenty of factors and methods to study this term, the social, personal, psychological, economic and marketing strategy


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  • THE SHIFTING ROLE of WOMEN in PURCHASING POWER EVOLUTION: EVIDENCE FROM TURKISH RETAIL


Amenah Mohammad Mwaheb Albasha, Assist. Dr. Mustafa Özyeşil

Abstract:
Women empowerment became a part of any modern society; the global gender gap has become one of the most critical issues around the world. The modern the country is the narrow the gap becomes. Narrowing the gap will lead to women empowerment. This empowerment will affect many aspects, and one of the most important is their purchasing power. In this research purchasing power discussed from marketing view which is focused on the number of goods that the consumer can buy. Globally, there are many reports mentioned on women purchasing power and focus on it, meanwhile most


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