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1

  • Marketing through Social Media and Consumer Involvement-Opportunities and Challenges


Dr. Pramod Kumar

Abstract:
Social media and social networking have become an integral part of modern day life. With the number of people networking, sharing and buying online growing social media platforms are now “the place” where businesses and consumers meet and interact. Social media campaigns have become an intrinsic part of the strategies that businesses and marketers are using to attract consumers and engage them.


1-6
2

  • COMPARATIVE STUDY OF ROI’S OF DIFFERENT DIGITAL MARKETING CHANNELS


Prof. Shweta Sajjanar and Ms. Anusha Koravi

Abstract:
Digital marketing is rapidly growing industry in the present era and people are advertising on digital media but they are unaware about the return they get back on their investment. The tremendous growth that digital marketing has shown cannot be matched up with any other strategy hence the digital marketing is taking over the traditional advertising. So this study is undertaken to compare the various digital marketing channels i.e. (social media marketing, E-mail marketing, website marketing) and find which media generates higher return on investment and which is the best media to invest.


7-21
3

  • Socio-Economic Empowerment of Women Through SHGs- A Case Study of RDCC Bank.


Dr. Mrityunjaya B. Chavannavar1 Mr. Iranna Korishettar2

Abstract:
Through SHG-Bank linkage programmes, the effort is made to reach poor villagers and sincerely empower them. RDCC Bank in Hoskera and Gangavathi has played an effective role in empowering women by assisting them in business ventures. Credit at lower interest rates have helped them to grow their business


36-43
4

  • Digital Payment Services- A Study of Digital Platforms & Growth


Ms. Saroj Bala Dewatwal* Prof. Krishna Gupta**

Abstract:
The present paper aims to study the concept of digital payment services and their growth pattern. The digital payment services have become very popular these days due to their enormous features & benefits in the virtual environment. The technology has paved the path towards efficient use of the e-channels. The change in lifestyles and customer behaviour has also added in adoption and usage of digital payment services. Further, comfort and time saving qualities have contributed to wider acceptance of these digital services even by the laymen


44-50
5

  • BANK OFFICIALS PERCEPTION ON THE PERFORMANCE OF HIMACHAL PRADESH GRAMIN BANK: A CASE STUDY


DR. BALDEV SINGH and DR. RAKESH KUMAR

Abstract:
This paper addresses the concerns regarding performance of the Regional rural banks in Himachal Pradesh. It uncovers the linkage between the bank official of RRBsl and rural people in the Himachal Pradesh. According to KMO and Barleys test have been considered significant which have a value exceeding 0.526.


51-57
6

  • PERFORMANCE AND CHALLENGES OF THE MANUFACTURING SECTOR IN INDIA


Dr Krishan Gopal Dr Naveen Kumar

Abstract:
The Indian economy is definitely in the process of a clear new turn of events. Nonetheless, during the recent decade when various countries were in the grip of massive brakes, India continued to participate in a wonderful monetary situation. This new wave is being fueled by progressive changes such as the freeing up of foreign investment limits and the current de-underwriting.


58-66
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  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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