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S.No Particular Pdf Page No.
1

  • MERGERS AND ACQUISITIONS OF PSU BANKS - OPINIONS FOR AND AGAINST


Dr.M.venkateswara rao

Abstract:
This paper intends to break down and comprehend the new bank mergers in India, by reflecting regarding why a comparative advance was taken a few times previously, why such a consolidation declared cut is and what suggestions it could have on the forms of the financial sector and from a full scale point of view, on the economy in general. This paper plans to basically clarify the benefits and bad marks of such a move and its subsequent effect on monetary frameworks and ser-indecencies in the country. Public Sector Undertaking (PSU) banks were 27 altogether in India till April 1, 2020, yet now with the blend of 10 public sector banks (PSBs) into 4 uber banks, the number diminished to 12 PSBs. The Central administration of India accompanied this transition to fortify Banking sector of the country. This examination plans to investigate the banks engaged with this blend, reasons which lead to this consolidation and potential results for the partners.


1-12
2

  • FINANCIAL PERFORMANCE EVALUATION OF PUBLIC SECTOR HEALTH INSURANCE COMPANIES IN INDIA


Mr. Vadakam Sreeshailam CMA. Dr. Gaddam Naresh Reddy

Abstract:
The nature is tentative and impulsive. It is the true with regard to life of an individual. The life of a human being is surrounded by risks and uncertainties in a volatile world. No one should know when the misfortune leads from minor to serious injuries or health illness and there are many instances even loss of life. To cope up during hard times in one’s personal life and his/her near and dear, health insurance is the perfect way to get rid of it. Keeping this in view,


13-20
3

  • COMPARATIVE ANALYSIS OF TRADITIONAL AND MODERN SOCIAL MEDIA MARKETING COMMUNICATION CHANNELS


Dr. Anil Kumar

Abstract:
Globally, companies are increasingly using social media. The rapid use of social media is changing the way organizations respond to consumer’s needs and wants and changing the way they respond to their competitors. Marketers now have the opportunity to engage in broader and more innovative form of online mass media communications by using social media. Social media represents communication opportunities for marketers to reach wider audiences and allows for marketers to access valuable information which affects building and maintaining consumer relationships. The growth of social media has helped in decision making of the consumer in global online environments. Social media helps in creating online brand communication, providing consumers with means of searching particular brands in online environments and creating new platform for consumers to interact with the brand and other consumers. In this paper an attempt is made to know the usefulness of social media communication and identify the Best Possible tool of Social media marketing.


21-31
Collaboration Partners

  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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