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1

Dr. Pramod Kumar

Abstract:
Social media and social networking have become an integral part of modern day life. With the number of people networking, sharing and buying online growing social media platforms are now “the place” where businesses and consumers meet and interact. Social media campaigns have become an intrinsic part of the strategies that businesses and marketers are using to attract consumers and engage them.


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2

Prof. Shweta Sajjanar and Ms. Anusha Koravi

Abstract:
Digital marketing is rapidly growing industry in the present era and people are advertising on digital media but they are unaware about the return they get back on their investment. The tremendous growth that digital marketing has shown cannot be matched up with any other strategy hence the digital marketing is taking over the traditional advertising. So this study is undertaken to compare the various digital marketing channels i.e. (social media marketing, E-mail marketing, website marketing) and find which media generates higher return on investment and which is the best media to invest.


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3

Dr. Mrityunjaya B. Chavannavar1 Mr. Iranna Korishettar2

Abstract:
Through SHG-Bank linkage programmes, the effort is made to reach poor villagers and sincerely empower them. RDCC Bank in Hoskera and Gangavathi has played an effective role in empowering women by assisting them in business ventures. Credit at lower interest rates have helped them to grow their business


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4

Ms. Saroj Bala Dewatwal* Prof. Krishna Gupta**

Abstract:
The present paper aims to study the concept of digital payment services and their growth pattern. The digital payment services have become very popular these days due to their enormous features & benefits in the virtual environment. The technology has paved the path towards efficient use of the e-channels. The change in lifestyles and customer behaviour has also added in adoption and usage of digital payment services. Further, comfort and time saving qualities have contributed to wider acceptance of these digital services even by the laymen


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5

DR. BALDEV SINGH and DR. RAKESH KUMAR

Abstract:
This paper addresses the concerns regarding performance of the Regional rural banks in Himachal Pradesh. It uncovers the linkage between the bank official of RRBsl and rural people in the Himachal Pradesh. According to KMO and Barleys test have been considered significant which have a value exceeding 0.526.


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6

Dr Krishan Gopal Dr Naveen Kumar

Abstract:
\\r\\nThe Indian economy is definitely in the process of a clear new turn of events. Nonetheless, during the recent decade when various countries were in the grip of massive brakes, India continued to participate in a wonderful monetary situation. This new wave is being fueled by progressive changes such as the freeing up of foreign investment limits and the current de-underwriting.\\r\\n


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  • Green Earth Research
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  • Rashtriya Research Institute
    Of New Medical Sciences

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