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Page No. |
| 1 |
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INTELLECTUAL PROPERTY RIGHTS (IPR) IN Digital ADVERTISING
Dr.Harsha B.Goyal
Abstract:
Advertising in the commerce and business is as old as human civilisation in India. We can experience that in the cut-thought competition, digital markets and for every kind of business, advertising plays very important role to attract target audience. There are many advertising tools like banners, TV, Radio, Digital and many more. In today’s digital world where everything went online and digital advertising also wore the new costume of digitisation. It is now the way of engaging and attracting target market to buy the product very positively. The advertising through online mode is called as Digital Advertising. In the getting position in the digital world with digital marketing the IP plays very contributory role.in this research paper the researcher is listing out the role of IPR in digital Advertising by reviewing the successful businesses.
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1-4 |
| 2 |
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Opportunities & Challenges of E- Recruitment
Dr. Landge Balwant Bhimrao
Abstract:
Now a days the traditional recruitment method has been revolutionized by the wave of Internet. ERecruitment is the latest trend and it has been adopted by large & small-sized organizations. Significance of internet can be seen as searching for best suitable job is just a click away. Job portals, company websites and social networking all makes recruitment speedy and helps in finding best match for vacant positions. E- recruitment is getting trendy among recruiters and job seekers because of its advantages like time, cost & quality etc. By just a click of the mouse or tapping on the screen of his mobile or tablet, one can find the jobs as per his skills, education and professional experience. The main objective of this study is to find out the various trends of online recruitment and to list the opportunities and challenges that job seekers and employer face while doing E-Recruitment.
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5-8 |
| 3 |
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Major Issues of Women Entrepreneurship in Rural India
Prof. Sonawane Rupali Ketan
Abstract:
Women are considered an important human resource of the nation and every state should try to utilize them as mediators of economic growth and development. Encouragement for women entrepreneurship is one of the ways for that. But unfortunately the traditional mind set of the society and negligence of the state and respective authorities is an important obstacle for the women entrepreneurship development in India. Apart from the responsibility of the state and society, women face absence of definite agenda of life, absence of balance between family and career obligations of women, poor degree of financial freedom for women, absence direct ownership of the property to women, paradox of entrepreneurial skill
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9-13 |
| 4 |
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THE STUDY OF IMPACT OF TOURISM SECTOR IN INDIA IN THE FIELD OF GENRATING EMPLOYMENT OPPORTUNITIES AND FACING CHALLENGES
Dr. Raviprakash Thombre
Abstract:
The environment in India is most suitable for tourism. India is supplying various goods of special quality in International market. Due to raise in competition Indian marketers adding their share in service sector also. Service Sector is vital element for India for survival in International market. Services like Banking & Insurance, Telecommunication Travels & tourism etc. are ways to enter in export market and earning foreign exchange. This paper attempts to give light on tourism sector and challenges faced by this sector in India.
Tourism services are generally provided by various business and government organizations. To the greatest extent, they provide services to the traveling public. The generation of employment & challenges of these services exchanges are the thrust of this paper. This paper focuses on the management and marketing of various tourism services. Actually the scope of this sector is vast but researcher aims to list out important concepts relating to Tourism Marketing.
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14-17 |
| 5 |
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NEED FOR CENTRAL BANKING DIGITAL CURRENCY(CBDC) IN INDIA
Sarajit Ankura
Abstract:
Digital currencies have grown in popularity in recent years as cryptocurrencies such as Bitcoin have reached the mainstream and entranced the imagination of millions of people. This surge has also gotten the attention of the world's central banks, who are concerned that their growth may destabilize domestic currencies. Finance Minister of India Nirmala Sitharaman declared on Budget, 2022, that the Digital Rupee, a CBDC, will be launched from 2022-23 financial year in India. Central Banking Digital Currencies provide several distinct advantages over other digital payment systems, including the fact that payments made
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18-23 |
| 6 |
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DEVELOPMENT OF INNOVATIONS IN BANKING SECTOR ALONGSIDE WITH GLOBALIZATION
MIRSALIEV ERKIN ERGASHEVICH NURSEITOV MIRZABEK RASHIDOVICH
Abstract:
The article summarizes the ongoing styles of banking invention and, as a result, the sweeping metamorphosis of the current position of technological development and the gradational transition to Industry 4.0 and the digitalization of the frugality. The transition to the ultimate is insolvable without the development of the FinTech assiduity, which is an element of a number of introductory end-to-end technologies, Big Data analysis, robotics, artificial intelligence, the Internet of Things, gamification, and biometric technologies. different interdisciplinary technologies comprehend neurotechnologies, assorted registration systems, quantum technologies, modern manufacturing technologies, robotics and sensor components, and virtual and stoked reality technologies. In this article, financial globalization is considered by the author as a financial and investment process with qualitative changes in business technologies based on information and network tools that reduce risks.
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24-31 |
| 7 |
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Study of Online and Offline Shopping: Modeling Consumer Behavior
Kavita
Abstract:
Technology has changed shopping, and most people prefer online shopping to traditional in-store shopping. This trend has been in the spotlight over the last decade as many retailers have integrated two ways to maximize profits. This study seeks to comprehend the differences between online and in-store purchasing, as well as consumer attitudes regarding these modes of shopping.
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32-40 |
| 8 |
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REAL STATE OF INVESTMENT FUNDS AS INSTITUTIONAL INVESTORS IN UZBEKISTAN
Omonov Sardor Ulmasovich
Abstract:
This article studies the essence and characteristics of robo-advisors, the interrelationships between institutional investors and robo-advisors and the role of robo-advisors in the activities of institutional investors based on the approaches of various economists. In addition, various research methods have been used to analyze the interrelationships between institutional investors and robots in the capital market. Moreover, the advantages, peculiarities, differences, types and indicators of their participation in the capital market are analyzed on the basis of foreign experience. Scientific conclusions and recommendations are presented on the development of the capital market in Uzbekistan by improving the activities of institutional investors and the use of the opportunities of robo-advisors in the activities of institutional investors
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41-45 |
| 9 |
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Investment Patterns of Income Tax Payers in Health insurance scheme
Dr. Virender Atwal Sheetal Mangla
Abstract:
In this contemporary world emergence of new disease are uncertain. More amenities are available today to overcome but it’s too pricey. Health insurance is the provision to prevail over numerous diseases in the world. Health insurance enables to overcome the pre-admission & post-admission price of hospitalization. Health insurance shield premium are too costly, hence some people are not aware of the health insurance benefits .This research paper had made an attempt to explore the investment behavior of investors towards health insurance in Indian states. Through this study it was found that conscious nesses of health insurance are lacking among the public of Indian districts, as well as their income level do not support for high premium policy.
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46-54 |
| 10 |
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CONSUMER LENDING AND ITS ESSENCE, PROBLEMS AND WAYS OF DEVELOPMENT
TILLAEV KHURSHIDJON, KARIMOVA GULI
Abstract:
The article describes the theoretical and practical aspects of the consumer credit and its role in the economy. At the same time, problems of the credit operations of commercial banks in our country and recommendations based on the experience of commercial banks related to consumer crediting to solve them are developed.
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55-61 |
| 11 |
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HIGHLIGHTS OF NATIONAL EDUCATION POLICY 2020 IN RELEVANCE TO HIGHER EDUCATION
Mrs.Rajwinder Kaur
Abstract:
The National Education Policy 2020 envisages an India-centred education system and its tradition. We are ready to make our valuable contribution in bringing change in culture , values and ethos.
The aim of this policy is to provide equal opportunity to every individual to grow and develop without any discrimination and to develop the attitudes of the students by creating knowledge , skills , intelligence and self-confidence.
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62-69 |
| 12 |
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Pragmatic Approach of E- Banking towards Customer Satisfaction: A Comparative Analysis of Public and Private Sector Banks
Dr. Inderpreet Singh
Abstract:
Electronic banking is a progressive technology in India but its endorsement is very low as 70 percent population belongs to rural areas and 30 percent reside in urban. Banks are investing huge amount of money to increase the diffusion of E- banking therefore it is the need of time to know the real causes of its low penetration. In this paper an attempt has been made to know the objections which are facing by banks and also to find out the impact population vital statistics like Education, age, occupation and income. These initiatives brought easiness to the customers and also helped the banks in reducing their cost of services. Therefore the current research study is focused to evaluate the awareness, Issues and challenges of bank customers of selected Public and Private Sector Banks regarding Electronic Banking in aforesaid banks. Though the current research concluded that Customers of Public and Private Sector banks had a pivotal role in making the Concept of E- Banking successful. Customers and of Public and Private Sector banks had a satisfactory attitude towards the present status of E- Banking in India. Their Attitude and perception towards Electronic Banking was high and slightly satisfied in case of Public Sector Banks under study but on contrary less satisfied in private sector banks. On the other hand, Issues and Challenges for adoption of E-banking were higher in Private sector bank with respect to Employees and Customers both in comparison to public sector banks under study.
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117-128 |
| 13 |
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ANALYZING THE IMPACT OF STRUCTURAL DEPENDENCIES ON ORGANIZATIONAL PERFORMANCE AND BUSINESS VALUE
P Madhusudan Rao Dr. R K Garg
Abstract:
When it comes to assessing the performance of an organisation, one of the most essential factors that must be considered is the structure of the company. In light of this, one might argue that it is the single most important factor in ensuring that the organisation is successful in accomplishing its goals. The goal of this research was to analyse the performance of the Property Administration Services Department (PAS) of a company that was based in the Rosherville Industrial Area of Delhi, India. The investigation was conducted with the intention of identifying how the organization's organisational structure impacted the performance of the PAS. A beneficial perspective on the ways in which a complex organisational structure effects the degree of job satisfaction experienced by workers and the overall performance of departments was the goal of the research. The study was designed to give this viewpoint.
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129-142 |
| 14 |
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Socio-Demographic Modeling of Life Insurance Demand Patterns: Insights from the Indian Market
Dr. Amanpreetkaur
Abstract:
The Indian life insurance sector experienced significant growth by the close of the first decade of the 21st century, contributing robustly to economic development through its interactions with capital and financial markets, creating a sense of optimism. However, post-2010, the sector displayed volatility despite favourable demographic trends. Furthermore, India's life insurance consumption levels have consistently trailed behind those of developed nations. This paper aims to re-evaluate the demographic factors influencing the demand for life insurance in India, utilizing annual aggregate data from 1995 to 2014. The study employs an Ordinary Least Squares (OLS) regression model to investigate the effects of education, urbanization, and population as independent variables on life insurance demand. The findings may help insurers develop more effective marketing strategies to grow their business, while also guiding regulators and government policymakers in realizing their "Insurance Inclusion" goals. An in-depth analysis of India's demographic landscape, rich in untapped potential, could boost life insurance consumption and, in turn, promote the country’s economic growth.
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143-155 |
