• INTELLECTUAL PROPERTY RIGHTS (IPR) IN Digital ADVERTISING

Dr.Harsha B.Goyal

Abstract:
Advertising in the commerce and business is as old as human civilisation in India. We can experience that in the cut-thought competition, digital markets and for every kind of business, advertising plays very important role to attract target audience. There are many advertising tools like banners, TV, Radio, Digital and many more. In today’s digital world where everything went online and digital advertising also wore the new costume of digitisation. It is now the way of engaging and attracting target market to buy the product very positively. The advertising through online mode is called as Digital Advertising. In the getting position in the digital world with digital marketing the IP plays very contributory role.in this research paper the researcher is listing out the role of IPR in digital Advertising by reviewing the successful businesses.