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1

  • Consumer Attitude Toward Direct-To-Consumer Pharmaceutical Advertising Impacts on Behavioral Intention and The Moderating Role of Propensity To Trust. Istanbul – Turkey


Ramez Mohammad Bahaa SALEM

Abstract:
The pharmaceutical industry is usually different from other markets for the reason that the "decision-makers" are usually the physicians who prescribe and choose medicines for their patients (consumers). In 1987, several marketers recognized the opportunity to generate enormous numbers of potential customers worldwide through direct-to-consumer advertising (DTCA). The Turkish government initially granted permission in 2011 to advertise non-prescription medicines directly to customers, while DTCA has long been restricted to prescription medications. We investigated how consumers' attitudes toward pharmaceutical direct-to-consumer advertising (DTCA) impacted their behavioral intentions and if the correlation between attitude toward DTCA and the behavioral intention was moderated by their propensity to trust


1-15
2

  • ENTREPRENEURIAL RISK MANAGEMENT


Ravi Bhushan Kumar

Abstract:
Enterprise risk management (ERM) has received a considerable deal of attention since its beginnings, with the objective of building a comprehensive plan for managing all types of events (risks and opportunities) that are critical to an organization's strategic goals. In spite of the fact that the number of ERM implementations among Saudi businesses has expanded considerably in recent years, there is still a lack of knowledge of the critical concerns that must be addressed while implementing ERM in the kingdom


22-32
3

  • Perishable Food Supply Chains in Uttar Pradesh India: A Critical Analysis of Challenges in the Packaging and Marketing of Milk, Butter, Fruit Juice, and Green Tea


Narendra Kumar Saraswat and Dr.Akhilesh Upadhyay

Abstract:
Uttar Pradesh is a leading agricultural state in India, with a significant contribution to the country's food production. However, the perishable food supply chains in the state are plagued with several challenges, leading to significant losses for farmers and processors. This study aims to critically analyse the challenges faced in the packaging and marketing of perishable food items like milk, butter, fruit juice, and tea in Uttar Pradesh


33-39
4

  • Microfinance in India: Empowering Communities and Driving Inclusion


SURENDER SINGH

Abstract:
Microfinance has emerged as a critical tool for promoting financial inclusion and alleviating poverty in India. This paper provides a comprehensive review of the evolution, impact, and challenges of microfinance, focusing on the SHG-Bank Linkage Program pioneered by NABARD. Using a qualitative research approach based on secondary data, the study synthesizes insights from academic and institutional sources to analyze the socio-economic impacts of microfinance initiatives. Key findings highlight the transformative role of microfinance in empowering women, enhancing household incomes, and fostering local economic development. However, the study also identifies significant challenges, such as high operational costs, regional disparities, and over-indebtedness among borrowers. The discussion underscores the need for technological integration, financial literacy programs, and policy reforms to maximize the potential of microfinance in India. This paper concludes with recommendations for future research and actionable strategies to address the sector’s limitations, ensuring a more inclusive and sustainable financial ecosystem.


33-41
5

  • हिन्दी बाल साहित्य में परशुराम शुक्ल की योगदानशीलता का अध्ययन


Reena

Abstract:
हिन्दी बाल साहित्य में परशुराम शुक्ल का योगदान अत्यंत महत्वपूर्ण और अविस्मरणीय है। उनका लेखन न केवल बाल साहित्य के लिए एक नई दिशा लेकर आया, बल्कि उसने भारतीय समाज के सांस्कृतिक और नैतिक मूल्यों को भी बच्चों तक पहुँचाने का कार्य किया। परशुराम शुक्ल का साहित्य बच्चों के मानसिक, भावनात्मक और नैतिक विकास को ध्यान में रखते हुए रचा गया है। उनका लेखन बच्चों के लिए न केवल मनोरंजन का साधन था, बल्कि यह उनके जीवन की जटिलताओं और समस्याओं को समझने और उनसे निपटने का एक माध्यम भी बन गया। शुक्ल जी का यह योगदान हिन्दी बाल साहित्य के क्षेत्र में एक मील का पत्थर है, जिसने बाल साहित्य को नई पहचान दी और उसे उच्चतम मानकों तक पहुँचाया।


42-51
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