| S.No |
Particular |
Pdf |
Page No. |
| 1 |
DR. KRISHNA DHONDIBA MITKAR , DR. FULSUNDAR SHRIKANT MARUTI
Abstract:
Blockchain technology has emerged as a transformative digital innovation with the potential to redefine banking operations by enhancing security, transparency, efficiency, and trust.
|
|
1-7 |
| 2 |
DR. SWETA SONALI
Abstract:
Building brand equity is crucial in the digital era. This research examines strategies and impact of digital initiatives on brand equity in India and globally.
|
|
8-11 |
| 3 |
DR. SHRIKANT FULSUNDAR , MISS. ASHWINI KHANDAGALE
Abstract:
Artificial Intelligence (AI) is reshaping agriculture by introducing advanced tools that improve efficiency, reduce costs, and support better decision-making.
|
|
12-19 |
| 4 |
DR. SACHIN NAGORAO KASBE
Abstract:
Agriculture remains the backbone of the Indian economy, providing livelihood to a large proportion of the population. However, despite various reforms and technological advancements, a large number of farmers especially small and marginal farmers remain excluded from the benefits of development.
|
|
20-24 |
| 5 |
ASST PROF. DR. TEJASWINII VISHWANATH SHENDE
Abstract:
A dictionary meaning of hostel is clear, Hostel is one, where
especially people living away from home, can stay and eat fairly cheap.
|
|
25-32 |
| 6 |
DR. BORAWAKE BHAGYSHREE PRASHANT
Abstract:
Influencer marketing has emerged as one of the most effective digital marketing strategies in the era of social media.
|
|
33-40 |
| 7 |
MS. WADHANE SAYALI S.
Abstract:
These days as consumers are getting more concerned with regards to the environment and health.
|
|
41-51 |
| 8 |
DR. BHOSALE JANARDHAN PANDURANG , DR. RANJITA PAWAR-JHAVERI
Abstract:
The wellness industry has witnessed significant growth in India, driven by increasing awareness about health and wellness among consumers. This research paper explores the trends and opportunities in the wellness industry in India, highlighting the need for sustainable and
innovative approaches to promote holistic health. The study uses a mixed-methods approach, combining surveys, interviews, and case studies to examine the current state of the wellness industry in India.
|
|
52-57 |
| 9 |
DR. GANESH MURLIDHAR DHUMAL
Abstract:
Customer-centric marketing leverages data analytics for personalized experiences. This research examines strategies and impacts.
|
|
58-60 |
| 10 |
NILAM DHARANI NAIDU , DR. SANJAY B. SHINDE
Abstract:
Central banks play a crucial role in maintaining financial stability through monetary policy, regulation, and crisis management. This research examines their evolving role in India and globally.
|
|
61-64 |
| 11 |
DR. SONAM KARKUN TAJANE
Abstract:
The health insurance landscape is transforming rapidly due to technological advancements, regulatory shifts, and evolving consumer expectations. This research paper explores key trends (telemedicine, AI-driven underwriting, personalized plans) and predicts future directions for health insurance. A mixed-methods approach combining literature review, surveys with insurers/brokers, and policy analysis informs the findings. The study highlights strategies for insurers to enhance accessibility, affordability, and outcomes.
|
|
65-68 |
| 12 |
DR. SHRIKANT FULSUNDAR
Abstract:
The resurgence of indigenous poultry in Maharashtra reflects growing urban demand for "Gavran" (Gallus domesticus) products, prized for taste, resilience, and health benefits over industrial alternatives. Commercial units in Pune, Ahmednagar, and Nashik districts leverage
free-range systems with low inputs like local grains, achieving high margins despite slower growth. This study evaluates sustainable business models, economics, and marketing strategies for 81 entrepreneurs. Using a descriptive design, data from interviews, farm ledgers, and consumer surveys reveal feed dominates costs (52.7% of ₹110,000 per 500 birds), yet Gavran
eggs fetch 2x (₹13 vs. ₹6.50) and meat 3.3x (₹380/kg vs. ₹115/kg) premiums. Direct retail yields 90% producer share, outperforming trader channels (Likert: 70% satisfaction vs. low trust in weights/prices). T-tests confirm premium significance; Chi-square links direct sales to high profits, with education influencing channel choice. Findings affirm AMCUs as fraud-proof, trustbuilding tools curbing manipulation while streamlining high-volume flush-season operations.
Barriers: equipment affordability, power reliability. The study concludes Gavran farming fosters rural prosperity via premium pricing and minimal capital. Recommendations include state hatcheries for breeds, FPOs for marketing, and digital branding strategies.
|
|
69-80 |
| 13 |
PROF. DR. D. S. BORKAR , SURAJ CHANDRAKANT BHISE
Abstract:
In today's modern era, social media marketing has become a crucial necessity for successfully
running any business. Social media is proving to be extremely useful in every sector of business. One of the significant sectors among many is the hotel industry. This research paper studies the contribution/impact of Instagram, a social media marketing platform, on the progress of the hotel business. In the hotel business today, it's not enough for the food to simply taste good. It is equally important that your hotel and your special dishes are presented to people in an attractive way. Instagram Reels help in showcasing your hotel's location, its decor, and its attractive dishes to the public. Nowadays, customers are attracted to hotels based on their aesthetics and how popular they are on social media, which is known as the Instagram effect. This research paper attempts to study some hotels in Pune, Dharashiv, and Solapur districts that have become famous due to Instagram. The researchers have studied the situation before and after the use of Instagram in this research paper. This includes the increase in the total number of hotel customers, the increase in profits, the increase in staff, and the assistance in branch expansion due to Instagram social media. This research paper provides a critical analysis of the growing influence of Instagram marketing on the growth of the hotel industry. This study clarifies the impact of influencer marketing and short-form videos (Reels) on hotel revenue.
|
|
81-86 |
| 14 |
-
SKILLING THE BACKBONE OF THE INDIAN ECONOMY FOR A SELFRELIANT AND PROSPEROUS BHARAT: DEGREES ARE GOOD, SKILLS ARE BETTER - BUILDING INDIA’S FUTURE!
DOI:DOI:18.A003.aarf.J14I01.010411
DR. RAJA SEKHAR KODURU
Abstract:
India, with its burgeoning youth population, stands on the cusp of a transformative economic journey. As the nation aspires to ascend from the fourth to the second largest global economy by 2047, addressing the dichotomy between formal education and practical skills
emerges as a strategic imperative. This qualitative research paper investigates the significance
of skilling India’s workforce—especially its rural and youth demographic—across emerging and traditional sectors. Against the backdrop of declining agricultural labor opportunities, the study explores opportunities in tourism, hospitality, allied rural industries (such as apiculture, dairy, and horticulture), technical maintenance (including E.V. and solar technology), and the
financial services sector. Employing an interpretive methodology grounded in recent qualitative and empirical literature from the hospitality, vocational, and professional education domains, the research synthesizes insights into the barriers and enablers of skill acquisition.
The findings highlight the necessity of shifting policy and societal attitudes from a degreecentric to a skill-focused paradigm, leveraging India’s demographic dividend, and fostering sustainable, inclusive growth. The conclusion advocates for a holistic, locally contextualized skill development framework, underscoring its pivotal role in realizing the vision of a selfreliant and prosperous Bharat.
|
|
87-94 |
| 15 |
DR.PRASHANT GANESH KULKARNI , DR.NITVE DNYANDEV LAXMAN
Abstract:
Advancements in technology, the growth of the internet, and the development of Web
2.0 have greatly increased connections between people. Web 2.0 has changed how businesses
communicate with customers, leading to new digital marketing strategies. Social media has
had a big impact on human interactions, causing changes in behavior, habits, and activities.
Because of these changes, businesses must adjust their marketing strategies to understand
how digital and social media marketing affects consumers' buying decisions. Additionally,
businesses should consider how consumer attitudes, values, and beliefs influence their digital
marketing efforts.
With social media's growth, marketing teams now have many ways to promote their
products. These include advertisements, creating brand content, participating in social
networks, and encouraging customer engagement. Digital marketing content can be designed
to connect with consumers anytime and anywhere, whether to inform, educate, entertain, or
provide insights about the brand.
Due to recent technological trends, marketing methods and consumer behaviors have
changed, which has influenced how people make purchase decisions. As a result, businesses
must update their marketing strategies to stay connected with their audience. While much
research has focused on consumer behavior in digital marketing, less has been done from the
organization's point of view. Digital marketing is considered a modern tool that offers many
research opportunities. Both consumers and businesses are key topics in this field, making it
an important area for further study.
|
|
95-103 |
| 16 |
DR.SALVE PRASHANT SURESH
Abstract:
Financial inclusion is crucial for economic growth and poverty reduction. This study\r\nexamines strategies and challenges of achieving financial inclusion through banking in India,\r\nfocusing on access, usage, and quality of financial services.
|
|
104-107 |
| 17 |
DR. GOUR GOPAL BANIK , DR. NEETA LONGJAM
Abstract:
Agriculture is vital to the Indian economy as it supports income, employment, and rural livelihoods. Despite improvements in production and technology, farmers continue to face major marketing problems that reduce income and create uncertainty. Key challenges include poor storage and cold-chain facilities, price fluctuations, weak market access, limited information and long supply chains, which lower bargaining power and increase post-harvest losses. At the same time, market reforms, digital platforms, electronic marketplaces, and contract farming are creating new opportunities by enhancing transparency and enabling better price discovery. The study highlights that a strong agricultural marketing system, supported by better infrastructure, policies and innovative practices, is essential for stable farmer incomes, rural development and sustainable agricultural growth.
|
|
108-120 |
| 18 |
DR. ARJUN BHANUDAS BHAGWAT
Abstract:
In developing and mixed economy democratic nations like India, the role of digital marketing is crucial in the current scenario. Because for the past several years, the industrial sector has received a huge boost from various manufactured goods. In the current scenario, there is a lot of competition in the field of digital marketing in India. In the
modern era, digital marketing faces many challenges such as internet, e-commerce, large customer base, diverse languages, infrastructure, privacy, competition, technology etc. Digital marketing is a huge opportunity for a developing nation because it is playing a vital role in selling goods and services produced in India abroad. Digital marketing is useful for moving from the skills needed to produce goods to the sale of goods to the customer. Through digital marketing, numerous customers are informed about the product at the same time, and more customers are encouraged to purchase the product.
|
|
121-129 |
| 19 |
SHRIKANT SUDAM BHOR , DR. BHAGWAN DINKARRAO SANGLE
Abstract:
Home loans are vital financial instruments that enable individuals to purchase residential property by spreading the cost over a long term. This research paper examines and compares accessibility and affordability of home loans offered by Public Sector Banks (PSBs) and Private Sector Banks (PVBs). The study evaluates loan approval processes, interest rates, tenure, documentation, customer satisfaction, and overall impact on borrowers’ ability to secure housing finance.
|
|
130-134 |
| 20 |
RUPALI KIRAN BHALERAO , DR. SHRIKANT MARUTI FULSUNDAR
Abstract:
The main objective of this research is to study the impact of loan service quality in commercial banks on customer satisfaction. The focus of this study is to examine the impact of key components of loan service quality, namely loan application and approval process, employee behavior and guidance, reliability and security, promptness, and physical and digital facilities, on customer satisfaction and customer loyalty.
|
|
135-149 |
| 21 |
DR. SHITAL J. SHINDE
Abstract:
The Unorganized sector constitutes an essential part of the Indian Economy. Women have played a pivotal yet often invisible role in the unorganized sector, which encompasses a wide range of informal economic activities. They have to perform dual roles i.e. both outside employment in harsh and working conditions at their home.
|
|
150-153 |
| 22 |
MHASKE VIJAYKUMAR NAMDEV , DR. PRASHANT SURESH SALVE
Abstract:
The Unorganized sector constitutes an essential part of the Indian Economy. Women have played a pivotal yet often invisible role in the unorganized sector, which encompasses a wide range of informal economic activities. They have to perform dual roles i.e. both outside employment in harsh and working conditions at their home.Internet banking is changing the banking industry, having the major effects on banking relationships. Banking is now no longer confined to the branches were one has to approach the branch in person, to withdraw cash or deposit a cheque or request a statement\r\nof accounts. In true Internet banking, any inquiry or transaction is processed online without any reference to the branch (anywhere banking) at any time. Providing Internet banking is increasingly becoming a \"need to have\" than a \"nice to have\" service. The net banking, thus, now is more of a norm rather than an exception in many developed countries due to the fact that it is the cheapest way of providing banking services. This research paper will introduce you to e-banking, giving the meaning, functions, types, advantages and limitations of ebanking. It will also show the impact of e-banking on traditional services and finally the result documentation.
|
|
154-158 |
| 23 |
DR. S. S. UGHADE
Abstract:
Bhagyalaxmi Milk Dairy is located in Manchar, Tal. Ambegaon of Pune district. The Ambegaon taluka area is under irrigated cultivation due to the Dimbhe dam. This taluka receives water from the Dimbhe dam throughout the year. Therefore, farmers in this taluka can use water from the Dimbhe dam for agriculture throughout the year. As a result, agriculture here is flourishing. Many small and large businesses related to agriculture are developing, and new
businesses are gaining momentum. Agriculture is practiced using modern methods, keeping the farming community in Ambegaon taluka constantly active. Along with farming, farmers have started many small and large agriculture-related businesses such as dairy farming, poultry farming, fruit orchards, and flower cultivation. Bhagyalaxmi Milk Dairy has come into existence in this very area. Other dairies related to this dairy have also been established. Similarly, farmers
in this area are developing themselves by starting small and large businesses complementary to agriculture. In this, Bhagyalaxmi Milk Dairy is providing proper guidance to the farmers and villagers of this area. This is giving a direction for development to the society and the people. Under Bhagyalaxmi Milk Dairy, many types of cows are reared, and the milk obtained from them is not limited to just one taluka but is sent to different places and states. This generates significant profits. The management of this dairy is done in a modern way. The organization is also managed in a modern and systematic manner. Therefore, Bhagyalaxmi Milk Dairy, Manchar, is becoming a guiding light for young people in the business world.
|
|
159-166 |
| 24 |
PROF. RAKESH BHOIR
Abstract:
Agriculture plays a dynamic role in the country’s economy. It is the backbone of Indian economy. It is the primary source of livelihood for a large section of the population of rural India. In 1991 the government of India has adopted LPG policy. In spite of rapid industrialization, agriculture continues to be essential for ensuring food security and economic stability. India has various climatic conditions, which allow the cultivation of a wide variety of
crops such as rice, wheat, millets, pulses, cotton, sugarcane, tea, and coffee. The Indian agriculture sector is increasingly influenced by global developments due to globalization, international trade, and climate change. s India is one of the world’s largest producers of agricultural commodities, changes in the global environment have a direct and significant impact on its farming community. Global trade policies and international market prices strongly affect
Indian farmers. Fluctuations in global demand and supply influence the prices of crops. This shift has led to new trends in agricultural sectors, challenges, and opportunities. This paper tries to examine the impact of global policies on agriculture sector in India.
|
|
167-178 |
