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S.No Particular Pdf Page No.
1

  • GENERATING VALUES TO AN ORGANIZATION THROUGH VALUE ADDED STATEMENTS – A CASE STUDY APPROACH WITH SPECIAL REFERENCE TO INFOSYS LTD


Dr. Nisha U

Abstract:
GENERATING VALUES TO AN ORGANIZATION THROUGH VALUE ADDED STATEMENTS – A CASE STUDY APPROACH WITH SPECIAL REFERENCE TO INFOSYS LTD


1-12
2

  • INFLUENCE OF BUILDING MARKET RELATIONSHIP ON FMCG REPEAT PURCHASES: A STUDY OF INDIA AND GHANA


Dr. Bright Nyamekye

Abstract:
In business, relationship matters.


13-35
3

  • PARADIGM SHIFT OF APPROACHES WITH REGARD TO TREATMENT OF CHANGE IN METHOD OF DEPRECIATION: A THEORITICAL FRAMEWORK


Kushal Dey

Abstract:
Depreciation is calculated in financial accounting by regulated criteria as determined by relevant Accounting Standards and Company Law.


36-42
4

  • ROLE OF LAW IN RISK MANAGEMENT IN COMPLEX BUSINESS SCENARIO


Mr.D.Ratan Sudheer

Abstract:
Legal governance and risk management have become an integral part in the modern corporate world.


43-54
5

  • ROLE OF PRIMARY AGRICULTURE COOPERATIVES IN CREATING AWARENESS TOWARDS KCC SCHEMEAT MADURAI DISTRICT IN TAMILNADU


R. Mangalam, Dr. I. Nagarajan

Abstract:
This paper makes an attempt to study the role of Primary Agriculture Cooperative societies in creating and sustaining awareness of farmers towards KCCs in Madurai District in Tamilnadu.


55-64
6

  • “A PRAGMATIC ANALYSIS OF E- BANKING IN RAJASTHAN”


Ms. Vandana Gidwani1

Abstract:
Electronic banking is a step to change client habits in the banking sector for the sustainable development in future. Online banking is the easiest way to Electronic banking. It is paperless banking which will


65-74
7

  • THE EXTENDED TWO-GAP MODEL OF ECONOMIC GROWTH IN INDIA: VECTOR ERROR CORRECTION APPROACH


Dr. Kaushal Kumar

Abstract:
The paper empirically tests the applicability of the 2 gap model to the Indian economy by introducing an additional constraint i.e the “Human Capital Constraint” as human capital has been identified as the source of long run economic growth in endogenous growth models. The study analyses time series data over the period 1996-2018


75-89
8

  • E-commerce Trade in India: New Possibilities


Tejinder Kaur*

Abstract:
E-commerce stands for electronic commerce and is a process through which a person can buy, sell, deal, order and pay for products and services on the Internet sources. In such transactions, the seller does not have to face the buyer to communicate. Some examples of e-commerce are online shopping, online ticket booking, online banking, social networking etc. It is a real fact that India is a huge market for e-commerce and it has a lot of potential in the coming days


90-94
9

  • INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMERS' PERCEPTIONS OF BRANDS


Dr. Manisha Verma

Abstract:
The traditional elements of the promotional mix have made way for a fresh, developing integrated marketing communication concept. Businesses have become more crucial for marketers because of features, quality, and role of advertising agencies in identifying the USP of brand and in their marketing communications. Using their fame and personalities to amplify the brand's claim and position, celebrities who serve as spokespersons for the company are said to be endorsing it. The habit of utilising famous people in advertising is making a lot of commotion all over the world, and this is also true in India. Celebrity endorsement is now considered a billion dollar business. Celebrities today receive millions of cash from businesses every year to promote their products and services. Notwithstanding the dangers associated with celebrity endorsement, businesses frequently use it as a strategy to gain a competitive edge.


95-115
10

  • Role of Climate Change on the Sustainable Economic Development


Dr.Sanjog D. Tupe

Abstract:
The diversity and extremes of India’s climate and geography are characteristic of its society as well. Religious and cultural diversity is a major feature of Indian life. The current climate of India is highly diverse, ranging from the subfreezing Himalayan winters to the tropical climate of the south.Global observations suggest that climate change is well under way. At continental, regional, and ocean basin scales, numerous long-term changes in climate have been observed, including widespread changes in precipitation amounts; ocean salinity; wind patterns; and aspects of extreme weather including droughts, heavy precipitation, heat waves, and the intensity of tropical cyclones. This climate change had impacting on the nation’s economy in many spears


116-125
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